Law targeting charity fundraising.

Law targeting charity fundraising.

Vulnerable people are to be protected from fundraising activities by charities. Targeting methods, practiced by fundraisers, have come into sharp focus since the death of poppy seller Olive Cooke who was found to have received over 250 letters in one month asking for donations. Whilst her family do not blame the charities, it was suggested that this could have been a factor that lead to her taking her life.

However it is viewed, this sort of harassment is unacceptable and does not portray charities in a good light.

In the case of Olive Cooke it was found that she had set up 27 payments per month to charities, so was it her kindness that highlighted her as a ‘soft touch’.

The new Law will require charities with income of more than a million pounds to detail their approach to fundraising in their annual report, including the use of fundraising agencies and how they ensure venerable people are not targeted.

Fundraising agencies will also need to set out their own code of practice, whilst this will increase administration costs, the industry must protect itself from any future scandal.

These measures will be backed up by a government review panel who will also look at ways that fundraisers may try to get around the system.

Lots of us have first hand experience of aggressive tactics adopted by fundraisers, it seems if you do text the £5 you want to give you are then subjected to multiple calls and emails asking you for more, if this is the case, you have found your way onto the database! That cannot be right and will surely stop people from giving.

The UK has 1000’s of charities and a huge amount of good is done by them through the generosity of the British people, ‘aggressive fundraising’ and ‘charities’ do not sit well in the same sentence, and moves by the government and the charities themselves to ensure the industry does not get labelled this way is a great move.

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Charity Law Solicitors

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